Denver Broncos' stadium gets a new, temporary name

Posted June 20, 2018 7:00 am

The Associated Press

DENVER (AP) - The home of the Denver Broncos will be known as Broncos Stadium at Mile High while the team continues to look for a new naming-rights sponsor.

The team announced the temporary name change Wednesday following a vote by the district that oversees the taxpayer-built stadium.

The current stadium has had two naming-rights sponsors since it opened in 2001, most recently Sports Authority. Both names included a reference to the Broncos' legendary original stadium. The team took down large signs with Sports Authority's name earlier this year after the company declared bankruptcy and stopped making payments.

In a statement, Broncos Chief Commercial Officer Mac Freeman said the team has had "many productive conversations" and is confident it will find the right partner.

A deal would help pay for stadium maintenance.

Article Comments

Article Comments

Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.