The Latest: LA Times site offline in EU amid new data rules

LONDON (AP) - The Latest on the European Union's new data privacy law (all times local):

10:55 a.m.

The Los Angeles is freezing readers in parts of Europe out of its website as new privacy rules come into force across the European Union.

Web users in Germany who visited the site Friday got a notice saying the L.A. Times is "engaged on the issue and committed to looking at options that support our full range of digital offerings to the EU market."

It adds that the company is trying to "identify technical compliance solutions that will provide all readers with our award-winning journalism."

No further details were provided.

Companies worldwide have been sending their customers notices in recent days informing about changes to their terms of service, as part of efforts to comply with the new European rules, known as the General Data Protection Regulation.

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10:50 a.m.

Starting Friday, companies that collect or process the personal information of EU residents must comply with new rules that protect the privacy of people's data.

The rollout of the General Data Protection Regulation has been welcomed but is also causing confusion.

Companies are trying to understand what level of protection different data needs, whether this could force them to change the way they do business and innovate, and how to manage the EU's 28 national data regulators, who enforce the law.

That uncertainty, together with stiff penalties for violating the law, has convinced internet-based businesses such as Unroll.me, an inbox management firm, and gaming company Ragnarok Online to block EU users from their sites. U.S. retailer Pottery Barn said it would no longer ship to EU addresses.