Career Coach: Summer's over; time to get networking
Networking often gets a bad reputation.
Some regard it as being fake, transactional, or akin to asking for a favor (e.g., a job) from someone with whom there is not a strong relationship already in place. But networking, when done correctly, is the art of building and maintaining strong mutually beneficial relationships with others, based on trust.
A strong network depends on the proper perspective, that is, developing a networking frame of mind. Where can you learn something new? Where can you add value by sharing information or expertise that will benefit others? Within your company, some examples might include mentoring new or junior colleagues, building a bridge between departments to move a project or initiative forward, volunteering to serve on a new committee, or attending company social events to connect with co-workers outside of your department. Meeting regularly over coffee or lunch to exchange information and catch up can also go a long way to maintaining strong relationships within your network.
In addition to identifying opportunities to add value within your current organization, a networking frame of mind also includes building and maintaining relationships with former co-workers and colleagues. Connecting or re-connecting with those with whom you share a common interest, experience or bond is the best way to renew an old relationship or build a new one.
Fall is a great time to step up your networking activity outside your organization as well. Many professional associations increase their program offerings after a summer break, offering a variety of industry-specific workshops, conferences and social events. These events provide an opportunity to learn something new and build relationships with thought leaders and other professionals in your industry. Associations often seek volunteers to help plan and execute member programs. Serving on a committee can translate into valuable resume building experience, whether you are a seasoned professional or a new college grad just entering the workforce.
Social media (e.g., LinkedIn and Twitter, etc.) is an excellent way to stay in touch with people virtually. Notifications of job changes and promotions provide the opportunity to re-connect and celebrate successes. Joining relevant LinkedIn groups (e.g., industry, education, etc.) is another way to connect virtually. And, while social media is a great way to support your network, remember, it doesn't take the place of in-person networking.
Giving back with your time to your alma mater through alumni activities and events is another great way to expand your network. Check with your college or university's Alumni Relations Office to learn more about upcoming networking events and opportunities to share your expertise as a speaker or to serve on a committee.
Research has shown that individuals with a strong professional network tend to be more successful than those without. Effective networking is a process that requires time, patience and intention. Once you've created a networking frame of mind, here are some additional tips to remember as you execute your networking plan:
- Networking is about learning something new and helping other people
- Identify ways to add value to within your organization
- Make it easy for people to talk to you by asking open-ended questions and listen
- Follow up on conversations with ideas, recommendations, and resources that will benefit others
- Get involved and become visible within professional associations and alumni groups
- Make it easy for others to find you online
- Strive for quality vs. quantity - establishing and maintaining mutually beneficial relationships with a handful of key contacts will be more valuable than many superficial relationships.
This fall, what steps will you take to enhance your professional network?
- - -
Rachel Loock is a career and executive coach with the Executive MBA program at the Robert H. Smith School of Business at the University of Maryland. She is a frequent presenter on the importance of networking and other career-related topics with MBA and working professional audiences.