Business

J-League signs $2 billion deal for online matches

Posted July 20, 2016 7:00 am

The Associated Press

TOKYO (AP) - Japan's professional soccer league has announced a 10-year, $2 billion deal with the British-based Perform Group for online matches.

The J-League says Wednesday it is the largest broadcasting deal in Japanese sports history.

Starting next year and running to 2026, the deal does not cover terrestrial or satellite television.

Every game of the J-League's three divisions, including the J1 championship playoffs, will be streamed live on DAZN, Perform Group's online sports content platform set to be introduced in Japan this summer.

Nippon Telegraph and Telephone Corp. (NTT) will assist in the installation of wireless internet services at J-League venues.

The J-League says it plans to use the money from the deal to improve its marketing, build football-only stadiums and increase its presence throughout Asia.

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