Mondelez launches e-commerce partnership with Alibaba

DEERFIELD - Mondelez International said it has started an e-commerce partnership with the Chinese online and mobile commerce company Alibaba Group.

The collaboration enables Mondelez to further tap into the potential of e-commerce by expanding its reach and deepening its penetration in the Chinese market.

Chinese consumers will now be able to purchase a range of Mondelez products including Oreo, Chips Ahoy!, bel Vita, Toblerone, Cadbury and Trident, through its flagship store on Alibaba's Tmall.com platform, China's largest third-party business-to-consumer e-commerce platform for brands and retailers.

Mondelez will also increase its investment in Tmall.com by launching exclusive products to expand consumer reach and accelerate growth, starting with Oreo Colorfilled in May, which was exclusively developed for Tmall.com's consumers. Initially piloted in the United States in November 2015, Oreo Colorfilled will enable consumers across China to design their very own Oreo packaging.

The two companies will also work closely to further advance Mondelez' business strategy in China by leveraging Alibaba Group's e-commerce ecosystem, including consumer insight, cloud computing, branding and advertising solutions, product innovations and expansion of sales and distribution channels.

"This partnership with Alibaba is a significant step toward our goal of generating e-commerce revenues of at least $1 billion by 2020," said Mondelez Chief Growth Officer Tim Cofer. "Snacking is a fast-growing sector for the e-commerce market in China and Alibaba is a powerful partner to help us capture our share of that growth by expanding our distribution channels and improving our brands' accessibility in both rural and urban Chinese markets."