CDW launches IT orchestration marketing campaign

VERNON HILLS - CDW recently launched its new "Orchestration by CDW" brand campaign, redefining IT Orchestration as the art of bringing together the right people, solutions and partners to help simplify IT and deliver exceptional customer outcomes.

CDW will introduce its new campaign, which was developed by Ogilvy & Mather, Chicago, with television and radio spots, as well as extensive online, digital and print communications. The new ads still feature CDW's trademark humor and highlight how it approaches real-world scenarios through the lens of the customer.

Directed by award-winning filmmaker and television commercial director Craig Gillespie, the ads will run during the NCAA March Madness broadcasts on CBS and the CBS College Sports Network (CBSN). In addition, radio spots will run on Westwood One-affiliated stations. The print and digital elements of the integrated campaign will feature a new, evolved look and feel and run throughout the year.

"Regardless of size, location or industry, CDW orchestrates tailored solutions to help our customers capitalize on key technology drivers and deliver business results. This new campaign succinctly communicates CDW's role in that equation," said Neal Campbell, senior vice president and chief marketing officer at CDW.

CDW's success as a conductor of IT orchestration is due in part to its expertise and experience with leading and emerging brands, including featured partners APC, Cisco, EMC, HP, Hewlett-Packard Enterprise, Intel, Intel Server, Lenovo, NetApp and VMware.

"Our people are technology experts - they understand the demands organizations face and can serve as a trusted adviser," said Doug Eckrote, senior vice president, strategic solutions and services at CDW. "As a conductor of IT orchestration, CDW helps our customers achieve anything - from engineering the ultimate fan experience to protecting patient data and supporting spikes in data center traffic."