New Balance North Shore Celebrates 20 Years with 1995 Prices and Family Fun Day

Allen Adelman, owner of New Balance North Shore in Highland Park, is proud of his success, and he should be! He opened his business back in 1995 with a new concept of devoting the entire store exclusively to the New Balance brand. Very few in the country had ever done that before and Adelman was excited to bring New Balance to Chicago's North Shore. He was a fan of the shoes, believed in the brand, and felt strongly that the public would embrace New Balance just like he did. He quickly learned that he was right.

Fast forward 20 years, and Adelman is celebrating his store's 20th anniversary. To commemorate this important milestone, the public is invited to an anniversary sale, October 20th -31st. In addition to various contests, raffle drawings, and special giveaways during the 12-day celebration, customers will also enjoy tremendous savings as some of New Balance's most popular shoes will be rolled back to 1995 prices!

Adding to the anniversary festivities, a New Balance Family Fun Day has been planned for Saturday, October 24th from 11 am to 4 pm at the store with a variety of activities for kids of all ages including live entertainment, a temporary tattoo artist, a photo booth, refreshments, and much more.

Kelly Moyer, founder of Highland Park's Tails of Hope will also be there with several dogs that are ready for adoption. New Balance will be donating $1 to Tails of Hope for every pair of shoes sold during the Family Fun Day to help support Moyer's no-kill, non-profit animal rescue and adoption organization. In addition, Highland Park Mayor, Nancy Rotering, will be visiting with Adelman and his staff earlier that day (from 10 to 10:30 am) to congratulate the team on 20 years of success.

Adelman credits his store's longevity to consistency and hard work, dedication to great customer service, and the growing popularity of New Balance footwear over the years. "Having this anniversary event is our way of showing appreciation to our many loyal customers and their families; people we've fitted with shoes since the very beginning," he said. "We're looking forward to celebrating with everyone!"

New Balance North Shore is located at 610 Central Avenue in Port Clinton Square in Highland Park. For more information, call 847-266-8323 or visit www.shopnewshoes.com