As Pats coach talks deflation, #Flexball ad appears

Posted January 21, 2015 10:00 pm

The Associated Press

New England Patriots football head coach Bill Belichick speaks during a news conference prior to a team practice in Foxborough, Mass., Thursday, Jan. 22, 2015. Belichick addressed the issue of the NFL investigation of deflated footballs. (AP Photo/Elise Amendola) The Associated Press

FOXBOROUGH, Mass. (AP) - While Patriots coach Bill Belichick defended himself to reporters on air pressure in footballs, stadium sponsor Gillette had an ad up behind him: #Flexball.

The coincidental ad appeared Thursday as Belichick talked about cheating accusations being investigated by the NFL, saying he doesn't know how his team used underinflated footballs during a win against the Indianapolis Colts on Sunday.

The win earned the Pats a spot in the Super Bowl on Feb. 1 against the Seattle Seahawks.

New England plays in Gillette Stadium and the Flexball ad is for one of the company's razors, which uses a small ball to rotate the head of the razor during shaves. After the news conference, #Flexball quickly became a popular hashtag online to poke fun at the coach.

New England Patriots head coach Bill Belichick walks from the podium after a news conference prior to a team practice in Foxborough, Mass., Thursday, Jan. 22, 2015. Belichick addressed the issue of the NFL investigation into deflated footballs. (AP Photo/Elise Amendola) The Associated Press

New England Patriots head coach Bill Belichick, right, faces members of the media during a news conference prior to a team practice in Foxborough, Mass., Thursday, Jan. 22, 2015. (AP Photo/Elise Amendola) The Associated Press

Article Comments

Article Categories
Football NFL NHL Pro Sports Sports Sports Leagues Sports Types

Article Comments

Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.