S. Indiana communities prepping bridge traffic ads

CLARKSVILLE, Ind. (AP) - Two southern Indiana communities and local tourism officials are preparing a radio ad campaign aimed at drawing Kentucky residents across the Ohio River by alleviating their fears about traffic delays caused by ongoing work on the region's bridge projects.

The Clarksville Town Council, the Jeffersonville City Council and the Clark-Floyd Convention and Tourism Bureau are funding the one-year, $90,000 ad campaign in hopes of attracting Kentucky residents to Clark County businesses.

The News and Tribune reports (http://bit.ly/1AhT0RS ) Tourism Bureau executive director Jim Epperson told the Clarksville Town Council the ads will counter Kentucky residents' unfounded and negative impression of bridge construction traffic delays some call the "big squeeze."

Jeffersonville Councilman Mike Smith says the radio campaign would send the message to Kentucky residents that southern Indiana is open for business.

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Information from: News and Tribune, Jeffersonville, Ind., http://www.newsandtribune.com