Survey shows Internet's broadening political role

Would-be 2016 presidential candidates take note: the Internet may potentially make or break your campaign.

A survey released Thursday by the University of Southern California shows more Internet users than ever view online efforts as key to political campaigns.

The USC Annenberg School's Center for the Digital Future has polled more than 2,000 U.S. households about their Internet and technology use each year, starting in 1999.

The latest results from 2013 show that that 75 percent of Internet users age 16 and older agree that the Internet is important for the political campaign process. That was up from the previous high response of 72 percent in 2010.

And 37 percent of users in that age range said that by using the Internet, people like them can have more political power.