CHICAGO -- Chicago Bulls center Joakim Noah has unveiled an effort to tamp down the city's gun violence, including a public service announcement in which he stars.
In the PSA, Noah asks Chicago "what do you stand for." City residents are then shown what they stand for, including positivity and resolving conflict without violence. Bulls forward Derrick Rose says he stands "for my city."
Noah, the 2014 NBA defensive player of the year, founded his Noah's Arc Foundation with his mother, sculptor Cecilia Rodhe. The foundation proclaims its goal is to give young people more opportunities to make an impact on themselves and the community.
Noah on Friday told a group of children that as a Bulls player he feels he represents the city, and helping youth is important.