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updated: 6/16/2014 8:29 AM

Domino's introduces a 'Siri' to take mobile orders

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  • Domino's has announced plans to introduce a function on its mobile app that lets customers place orders by speaking with a computer-generated voice named "Dom."

      Domino's has announced plans to introduce a function on its mobile app that lets customers place orders by speaking with a computer-generated voice named "Dom."
    dominos.com

 
Associated Press

Domino's is introducing its own version of Siri.

The pizza delivery chain on Monday plans to introduce a function on its mobile app that lets customers place orders by speaking with a computer-generated voice named "Dom." The rollout is part of an ongoing push by Domino's to take business away from rivals and smaller pizza shops by offering more convenient ways to order.

The company says the updated app for iPhones and Android devices will deliver a "human-like, conversational" experience, but notes that it will take some time to work out the kinks in the technology.

"It is not perfect," Domino's CEO Patrick Doyle said in an interview. "This is the sort of thing, like any other really new technology launch, you're going to learn, you're going to get better."

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