When it comes to business, customer etiquette is paramount. Customer etiquette means dealing with customers in an open, honest and forthright manner which will usually assure their return.
It is certainly the No. 1 rule in business and in life, be honest in all your endeavors. They don't say "honesty is the best policy" for no reason.
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Can you imagine yourself buying goods and services from a business that repeatedly misrepresents itself and its policies to its customers?
We can all ask ourselves at this point: Have the people who created and advanced the Affordable Care Act been open, honest and forthright toward their customers?