The Local Media Consortium, a national alliance of local media outlets that includes the Daily Herald Media Group, has entered a three-year agreement with Google that will provide consortium members with Google's search and ad-serving technology, as well as use Google's ad exchange to develop revenue-generating opportunities.
"By partnering with Google, we are able to bring Google's digital tools, technology and sales opportunities to all of our media members and our advertisers across the country," said Patrick J. Talamantes, president and chief executive officer for The McClatchy Co., a founding member of the consortium. "The vast size and scale of the consortium's collective audience makes this kind of partnership possible with one of the world's top digital companies. We're excited about the possibilities of this partnership."
The scaled agreement makes it possible for the more than 800 daily newspapers and 200 local broadcast outlets in the consortium to access Google's suite of publisher tools to help them tap into revenue-generating opportunities. The advertising exchange powered by Google will increase opportunities for national advertisers and advertising agencies to more effectively reach local audiences in an efficient way that delivers more value to both advertisers and publishers.
"The Local Media Consortium represents the best of what the web has to offer in terms of content and engaged local audiences," said Laurent Cordier, managing director, Americas partnerships, news & magazines for Google. "We're looking forward to working with their leadership and members to build on this partnership and help grow the businesses of valued newspapers and news stations from across the country."