Breaking News Bar
updated: 2/10/2014 5:09 PM

Illinois uses The Onion to reach young uninsured

Success - Article sent! close
Associated Press

Officials at the Illinois health insurance marketplace say they are launching ads aimed at young adults in the satirical online newspaper The Onion.

Banner ads on The Onion website will depict a toy action figure with the words: "Man without health insurance is forced to sell action figures to pay medical bills." The ads say: "Get Covered. Don't sell your action figures." They were announced Monday.

It's part of a planned $33 million marketing campaign in Illinois to support President Barack Obama's health care law.

Jennifer Koehler of Get Covered Illinois says nontraditional sources of news and entertainment are a strategic way to reach young, uninsured adults.

The Onion also will create a video, an editorial and a custom "news" section as the March 31 enrollment deadline nears.

Share this page
Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.