New DH calendar
Article posted: 2/7/2014 5:30 AM

Spanish fashion brand DelPozo getting attention

Josep Font, creative director of DelPozo, works with his team during a model casting in New York. He takes pride in his attention to couture-level detail.

Josep Font, creative director of DelPozo, works with his team during a model casting in New York. He takes pride in his attention to couture-level detail.

 

Associated Press

Josep Font, creative director of DelPozo, left, fixes a modelís hair during a model casting in New York.

Josep Font, creative director of DelPozo, left, fixes a model's hair during a model casting in New York.

 

Associated Press

 1 of 2 
 
text size: AAA
By Claudia Torrens, Associated Press

NEW YORK -- Luxury fashion can sometimes look like a fast-food business, Josep Font says, with items that are mass-produced and mediocre quality despite high prices.

The creative director of the Spanish fashion brand DelPozo works hard to avoid that: He takes pride in his attention to couture-level detail, delicate embroidery, craftsmanship, and in distancing himself from what he calls the made-in-China luxury brands found in cities around the world.

Advertisement

"When you talk about luxury you can think about many brands. The world is changing; the world is looking for another kind of luxury. A non-logo luxury, a luxury of things well-done, with quality textiles," Font, 46, told The Associated Press.

Many have already noticed. When DelPozo showed collections at its first New York Fashion Week last year in February and September, it attracted an A-list crowd, which is unusual for a first-timer. Kiernan Shipka, who plays young Sally on "Mad Men," wore a DelPozo design to the 2013 Emmys and landed on several best-dressed lists. And Sarah Jessica Parker posed in a DelPozo floral dress for February's InStyle magazine.

Now Font is back for his third New York Fashion Week, gearing up to show his autumn-winter 2014 collection. Inspired by Italian cubist painter Duilio Barnabe and the futuristic novel "Logan's Run," the collection will include floral embellishments made of crinoline. Geometric shapes will play an important role, along with light blue, brown and beige colors, and wool and organza fabric.

Font took over the brand after its founder, Spanish designer Jesus del Pozo, died in 2011. "They called me because they knew I could get close to del Pozo's essence. I knew his legacy, his work, very well," said Font, who presented his first DelPozo collection at El Capricho Park in Madrid in August 2012.

But while Font follows del Pozo's philosophy of using traditional dress forms for his designs, he also says he has "applied new forms, new colors, new volume."

"We are talking about fashion," he added. "One has to be very open and has to evolve."

Font's look is modern and extravagant, playing with volume and architectural shapes. Raffia jackets with inserted braiding, pants with pleats in relief, silk tops with bias-cut sleeves and strapless dresses with floral prints are elements of his collections.

DelPozo has a store in Madrid and recently opened another in Miami. His designs are sold in 17 cities, including Hong Kong and Dubai.

Font was born near Barcelona and studied architecture and fashion. He created a fashion brand that bears his name but had to leave it in 2009, after a legal battle. The designer took a break then, relaxing in the Ampurdan region of Catalonia and traveling afterward to China, where he designed bridal and party collections.

Now he is back in full swing, designing shoes and bridal gowns for DelPozo too. Every day, he says, represents a new challenge.

"The day I don't learn something new I will get bored and I will leave," he says.

Comments ()
We are now using Facebook comments to offer a more inclusive, social and constructive discussion. Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.

This article filed under

Latest Video

MostViewed

Today
Yesterday
Most Commented
Top Jobs

    View all Top Jobs Place a job ad

    MarketsReport

    DHExtras

       
    • Newspaper next section - Newspaper next section Report card checker - report card checker
    • Dh innovation award 2 - Dh innovation award 2 Zillow /real estate page
    • Discuss refer On Guard series
    • Newspaper archives -- Monday or anyday Mike North

    FacebookActivity

    BusinessDirectory

    Connect with a business or service in your area fast. First select a town, then enter a search term or choose one of the listed popular searches:

    Don't see your town listed? Visit our full directory to begin your search.