When big-name celebrities pair up with big businesses, customers often believe the adage: You are the company you keep. Rap artist Jay-Z is learning that firsthand. He has complained this week that he's been unfairly "demonized" because he hasn't backed out of his collaboration with Barneys New York after the luxury retailer was accused of racially profiling two black customers.
posted: 10/30/2013 2:07 PM
Celebrity-store partnership runs risks
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