Breaking News Bar
posted: 8/27/2013 1:25 PM

Burger King to offer 'French Fry Burger' for $1

hello
Success - Article sent! close
  • This undated photo provided by Burger King shows a a "French Fry Burger," which Burger King is rolling out for $1 as the company looks to fend off a Dollar Menu push by McDonald's.

      This undated photo provided by Burger King shows a a "French Fry Burger," which Burger King is rolling out for $1 as the company looks to fend off a Dollar Menu push by McDonald's.
    ASSOCIATED PRESS

 
Associated Press

NEW YORK -- Burger King says it will start offering a "French Fry Burger" for a buck, as it looks to fend off McDonald's aggressive push for its Dollar Menu.

The Miami-based chain says the burger will be available Sept. 1 through the fall, as it looks to drum up sales and customer interest with cheap new concoctions.

Order Reprint Print Article
 
Interested in reusing this article?
Custom reprints are a powerful and strategic way to share your article with customers, employees and prospects.
The YGS Group provides digital and printed reprint services for Daily Herald. Complete the form to the right and a reprint consultant will contact you to discuss how you can reuse this article.
Need more information about reprints? Visit our Reprints Section for more details.

Contact information ( * required )

Success - request sent close

The burger, which clocks in at 360 calories and 19 grams of fat, is a relatively novel offering, but doesn't require any extra investment from Burger King; it's basically a standard beef patty topped with four of the chain's french fries.

The offering comes as fast-food chains jump through hoops to get customers through their doors, in large part by heavily promoting their cheapest eats.

McDonald's in particular has stepped up advertising for its Dollar Menu, which now features its Grilled Onion Cheddar Burger and a more substantial McDouble, which has two patties and a slice of cheese. That forced Burger King and Wendy's to adjust their tactics earlier this year to stress value more clearly as well. Burger King, for example, has offered any two sandwiches for $5 and a Junior Whopper for $1.29.

It's not clear whether the strategy will pay off for the chains, or what impact it could have on wearing away at profit margins over the long term. But in the latest quarter, Burger King said its sales at North American restaurants open at least a year slipped 0.5 percent. Wendy's reported an anemic 0.4 percent rise, while McDonald's reported a 1 percent increase for U.S. restaurants. The metric is an important indicator of health because it strips out the impact of newly opened and closed locations.

Other chains, by contrast, are faring better. Chipotle reported a 3.4 percent increase and Starbucks said the figure rose 9 percent.

Share this page
Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.