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Samuel L. Jackson visits Golden Apple Comics in Los Angeles twice a month. Does that make him a nerd? Go ahead and call him that. We dare you. Geeks now rule the American entertainment world -- and thus global popular culture in the 21st century. The biggest rock stars at Comic-Con this year weren't the guys in Metallica and Weezer, but the fellows named Joss Whedon, Robert Kirkman and Neil Gaiman.