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Article updated: 7/5/2013 10:56 PM

How to reach young 'invinicibles'?

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In this Friday, June 21, 2013 photo, college student Francois Louis, 20, poses for a photo in Davie, Fla. Louis canít remember the last time he went to the doctor and gets by on over the counter medication or health remedies whenever heís sick. Heíd love to be able to the doctor and have a check-up, but says itís just too expensive on his salary of less than $15,000 a year. For millions of unemployed and underemployed twenty-somethings, many who are still living at home in the wake of a recession, health care has been out of reach. Now sweeping federal health laws are promising make coverage more affordable, but the big question remains, will it be affordable enough? (AP Photo/Wilfredo Lee)

In this Wednesday, June 19, 2013 photo, Emily Nicoll smiles for a photo in Coppell, Texas. For millions of unemployed and underemployed 20-somethings, health care has been out of reach. Now sweeping federal health laws are promising to make coverage more affordable, but the big question remains_ will it be affordable enough? Nicoll says sheÌll skip other luxuries and pay for the insurance because sheÌs always worried about the "what if." (AP Photo/LM Otero)

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Persuading young, healthy adults such as Lopez to buy insurance under the Affordable Care Act is becoming a major concern for insurance companies as they scramble to comply with the law, which prohibits them from denying coverage because of pre-existing conditions and limits what they can charge to older policy holders.
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    • In this Friday, June 21, 2013 photo, college student Francois Louis, 20, poses for a photo in Davie, Fla. Louis canít remember the last time he went to the doctor and gets by on over the counter medication or health remedies whenever heís sick. Heíd love to be able to the doctor and have a check-up, but says itís just too expensive on his salary of less than $15,000 a year. For millions of unemployed and underemployed twenty-somethings, many who are still living at home in the wake of a recession, health care has been out of reach. Now sweeping federal health laws are promising make coverage more affordable, but the big question remains, will it be affordable enough? (AP Photo/Wilfredo Lee)
    • In this Wednesday, June 19, 2013 photo, Emily Nicoll smiles for a photo in Coppell, Texas. For millions of unemployed and underemployed 20-somethings, health care has been out of reach. Now sweeping federal health laws are promising to make coverage more affordable, but the big question remains_ will it be affordable enough? Nicoll says sheÌll skip other luxuries and pay for the insurance because sheÌs always worried about the "what if." (AP Photo/LM Otero)
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