Intel Corp., the world's largest chip-maker, is being pushed by Chief Executive Officer Brian Krzanich to bring new products to market more quickly and then update to refine them.
"He wants to see Intel move faster. That's very clear," Justin Rattner, the company's chief technology officer, said Monday. "We've been legitimately accused of trying to get everything perfect before it comes to market."
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Rattner, who spoke at the Bloomberg Next Big Thing Summit in Half Moon Bay, Cali., said that the company is going to respond to a mobile market where products are introduced then rapidly updated. Intel has struggled to translate its dominance of personal computer processors into a foothold in tablets and smartphones.
The company is working hard to develop chip technology that draws less power and enables laptops and other computing devices to get the kind of all-day battery life offered by phones, Rattner said.
"There's no question the age of handheld mobile devices and soon wearable devices are upon us," he said. "That requires a complete rethink of how you design those systems and how you program those systems and how you provision those devices."
Intel CEO Krzanich was promoted to the top job at the Santa Clara, California-based chip-maker in May, succeeding Paul Otellini, who retired. Krzanich, a former factory manager, said the company will speed up efforts to kick start its work on chips for mobile devices that threaten the PC industry.
Global tablet shipments are expected to eclipse PCs by 2015 as consumers flock to smaller, more affordable machines, according to researcher IDC. Intel ended 2012 with less than 1 percent market share in tablets and phones, according to Sanford C. Bernstein & Co. research.