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Article posted: 6/20/2013 1:18 PM

Yahoo completes $1.1 billion deal for Tumblr

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Yahoo is buying blogging network Tumblr for $1.1 billion as Chief Executive Officer Marissa Mayer seeks to lure users and advertisers with her priciest acquisition to date.


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Yahoo has completed its $1.1 billion acquisition of online blogging forum Tumblr. The move represents Yahoo CEO Marissa Mayer's boldest move since she left Google a little less than a year ago to lead Yahoo's comeback.
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