advertisement

Yahoo redesigns U.S. web search as it chases Google

Yahoo! Inc. redesigned its U.S. Web search as Chief Executive Officer Marissa Mayer works to revive growth at the Internet portal.

Search results will now load faster and appear higher on the page, the Sunnyvale, California-based company said in a statement. The company is also introducing a navigation bar at the top of the page to help users browse other Yahoo sites.

Mayer, CEO of the biggest U.S. Web portal since July, is trying to lure users and advertisers back to Yahoo as it chases Google Inc. and Facebook Inc. in the $17.7 billion market for display ads. Mayer has made several acquisitions since taking the helm, including last months’s $1.1 billion agreement to acquire blogging network Tumblr Inc.

Article Comments
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.