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updated: 4/11/2013 9:36 AM

Society launches customizable plastic surgery iPad app

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In response to the exponential growth of tablet use, the American Society of Plastic Surgeons, based in Arlington Heights, launched the ASPS Practice Marketing App, which allows member surgeons to create a custom iPad App for their plastic surgery practice.

The new tablet-based Practice Marketing and Patient Education App is a custom tool designed for both aesthetic and reconstructive plastic surgeons. The customizable app, exclusive to ASPS member surgeons, is pre-loaded with ASPS content including 30 procedural e-brochures, pre- and post-op checklists, a video gallery, encyclopedia and virtual surgery simulator. Plastic surgeons can choose their own app theme and color scheme, add before and after photos and display all of their practice information including a staff list. Once the custom app is created, it is free for consumers to download from the App Store.

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"Our patients are using tablets for both research and recreational use. Aesthetic plastic surgery is increasingly competitive, so we wanted to ensure ASPS Member Surgeons are at the fingertips of current and prospective plastic surgery patients," said ASPS President Gregory Evans, M.D. "The Practice Marketing App, branded with the ASPS Symbol of Excellence, is a one-stop-shop for patients looking for the most reputable and comprehensive plastic surgery App."

The Practice Marketing App can be used in a variety of ways. Staff can use the comprehensive e-brochures to educate patients about procedures. Providing the name of your App to current and prospective patients allows them to browse the material at their own pace, and upload their photo to see what a procedure might look like on them.

The full list of App features includes:

• Custom App design and color scheme

• Practice and staff information including your logo and headshots

• Customizable list of procedures you perform

• E-brochures for each procedure

• Ability to upload your before & after photos

• Virtual Surgery Simulator: allows users to manipulate an image to simulate the effect of plastic surgery.

• Video gallery with ASPS patient education videos

• ASPS pre- and post-op checklists

• Encyclopedia of commonly used plastic surgery terms

• Ability to request a consultation directly from the App

The new Practice Marketing App comes at a time when new research shows that global websites now receive more traffic from tablets (8 percent) than smartphones (7 percent). The same research also shows that Inter-net browsers view 70 percent more pages per visit when browsing with a tablet compared to a smartphone.

"It's a logical step for ASPS to offer the most cutting-edge mobile technology in an age when digital dominates," said Evans. "This tool allows consumers to remain engaged with your practice and access your information from anywhere."

Once the App is available in the App Store, it is free for anyone to download. The App is exclusive to ASPS Member Surgeons and provides custom value unavailable anywhere else. More information can be found at www.plasticsurgery.org/AppBuilder.

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