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Order a bowl of turkey chili at a St. Louis-area Panera Bread cafe and it'll cost you a penny. Or $5. Or $100. In other words, whatever you decide. Three years after launching the first of five pay-what-you-want cafes, the suburban St. Louis-based chain on Wednesday quietly began its latest charitable venture that takes the concept on a trial run to all 48 cafes in the St. Louis region.