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Article updated: 3/26/2013 4:07 PM

GM in next phase of hoped for Buick revival

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Buick introduced its Dyanflow transmission in its 1948 model.

This is a 2014 Buick LaCrosse. GM is taking the latest step on its seemingly quixotic quest to revive the Buick brand in the U.S., rolling out refurbished versions of the midsize Regal and the larger LaCrosse.

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Stop me if you've heard this one before: There's this famous car brand whose average driver is more familiar with Social Security than social media. General Motors Co. will make another attempt to get Buick to appeal to younger buyers with freshened up versions of the Regal midsize sports sedan and the LaCrosse large luxury car. GM unveils the pair Tuesday ahead of the New York auto show.
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    • Buick introduced its Dyanflow transmission in its 1948 model.
    •  This is a 2014 Buick LaCrosse. GM is taking the latest step on its seemingly quixotic quest to revive the Buick brand in the U.S., rolling out refurbished versions of the midsize Regal and the larger LaCrosse.
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