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Article updated: 3/22/2013 7:31 AM

Pepsi rolls out a new shape for bottle

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The new 20-ounce Pepsi bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed.

Associated Press

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Pepsi is rolling out a new shape for its 20-ounce bottle for the first time in about 17 years. The new bottle has a contoured bottom half that appears easier to grip, and the wraparound label is shorter so that more of the drink is exposed. The change follows a number of splashy moves in the past year by PepsiCo to improve results for its namesake soda, including a multiyear deal to sponsor the Super Bowl halftime show and a wide-ranging deal with pop star Beyonce.
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