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Article updated: 3/11/2013 10:04 AM

Land O'Frost launches new 'Minis' packaged meats

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By PRNewswire

Packaged lunch meat manufacturer Land O'Frost of Lansing is launching its new "Minis" product nationwide this month.

Minis, at two-inches in diameter, will come 72 pieces to a package and in four flavors, including Honey Ham, Hickory Smoked Ham, Hickory Smoked Turkey Breast and Honey Smoked Turkey Breast. The new product in Land O'Frost's lineup is based upon the company's research that showed a shift in consumers' eating habits, foregoing sit down meals for more snacking. Specifically, a snapshot of Americans' current eating occasions and behaviors reveals that 52 percent of all eating occasions among consumers were snacking occasions, up from 49 percent in 2010.1

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"We constantly monitor the latest trends in consumer lifestyle categories to ensure the products we create truly deliver on our customers' needs and wants," said Keith Hill, director of brand management at Land O'Frost. "Our hope is that this product will help make our customers' lives easier and more convenient."

There are several usage applications for the new Minis including snacking with crackers, serving on a party tray and eating straight out of the pack. Minis are gluten free, contain no MSG, 0g Trans Fats and are 100 calories or less per serving.

For more information about Land O'Frost Premium Minis, visit www.landofrost.com.

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