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A new TV commercial features a good-looking young woman on a beach vacation lounging next to a good-looking young man. He bemoans the glare on his iPad and she fills him in on the Kindle Paperwhite's sun-friendly screen. He clicks to buy one himself and suggests they celebrate with a drink. "My husband's bringing me a drink right now," chirps she. "So is mine," smiles he as they turn and wave at their male loved ones sitting together at a tiki bar. Welcome to the latest in gay imagery in mainstream advertising, where LGBT people have been waiting for a larger helping of fairness.