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Article posted: 3/5/2013 3:54 PM

COD consultant to help school develop ‘brand’

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College of DuPage is spending $290,000 on a consultant to develop a "brand" for the college. It's part of an overall effort to increase the college's profile and make it more competitive with other institutions of higher learning.

Daniel White | Staff Photographer

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College of DuPage is a community school, but officials want its message to prospective students, donors and residents to be much more. COD is spending $290,000 on a consultant to help develop a “brand” for the school as part of an overall effort to increase its profile from simply a community college to what President Robert Breuder calls a “hybrid” institution.