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updated: 3/4/2013 7:01 AM

Splashy A-B ads tackle lawsuit over watery beer

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  • This is an Anheuser-Busch InBev ad meant to counter a lawsuit that accuses the brewer of cheating consumers out of the stated alcohol percentage by adding water just before bottling its beers. The ad points to charitable donations of drinking water the company makes to relief organizations responding to disasters.

      This is an Anheuser-Busch InBev ad meant to counter a lawsuit that accuses the brewer of cheating consumers out of the stated alcohol percentage by adding water just before bottling its beers. The ad points to charitable donations of drinking water the company makes to relief organizations responding to disasters.
    ASSOCIATED PRESS

 
Associated Press

The maker of Budweiser is using splashy newspaper ads to poke fun at a lawsuit that alleges its beer is watered down.

In full-page ads in U.S. newspapers nationwide Sunday, Anheuser-Busch InBev shows one of the 71 million cans of drinking water it has sent to the American Red Cross and other relief organizations in disasters.

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"They must have tested one of these," the ad says.

The class action lawsuit, filed in several states, accuses the brewer of cheating consumers out of the stated alcohol percentage by adding water just before bottling its beers.

Anheuser-Busch InBev has called the claims groundless. In the ads, the company calls its beer "the best beer we know how to brew."

"We take no shortcuts and make no exceptions. Ever."

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