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Article posted: 2/26/2013 8:11 PM

Metra offers freebies to entice new riders

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Metra thinks free rides and selling the disadvantages of driving — especially in bad weather — will boost passenger numbers.

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Metra's giving away free rides to attract 2 percent more passengers in 2013. But will a marketing campaign do the job when passengers are shell-shocked from fare hikes and really just want on-time service? "Metra makes life easy" is the new mantra.

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