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Article updated: 2/26/2013 7:52 AM

IHT to be rebranded International New York Times

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The International Herald Tribune, one of the most enduring brands in journalism history, is getting a new name: The International New York Times.

Associated Press

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The International Herald Tribune, one of the most enduring brands in journalism history, is getting a new name: The International New York Times. The rebranding of the 125-year-old paper announced Monday comes as The New York Times Co. looks to focus on its flagship brand and expand its presence overseas. The name change will become official later this year. The newspaper plans to add an unspecified number of columnists and reporters.