The PGA Tour and Northbrook-based Astellas Pharma U.S. announced today a three-year agreement in which Astellas will champion the PGA Tour's commitment to its new Women's Initiative.
"The Women's Initiative is an innovative platform designed to enhance the tournament experience for women and engage women in a meaningful and productive way in our tournament markets," said PGA Tour Commissioner Tim Finchem. "As a leading pharmaceutical company strongly committed to enhancing health, particularly in the area of urological wellness, Astellas is an ideal partner to help drive our Women's Initiative and connect with women in settings they are already seeking out. We are delighted to collaborate with Astellas on this important and exciting venture."
The Women's Initiative is designed to provide women with information that promotes their overall well-being. Astellas and the PGA Tour are working together to inform women about important health and wellness issues, encourage discussion on those topics and create opportunities to talk and learn about them.
"Astellas is proud to be partnering with the PGA Tour on the Women's Initiative, which aims to help women obtain meaningful health-related and general wellness information," said Masao Yoshida, president and CEO, Astellas Pharma U.S., Inc. "The PGA Tour's commitment to enhancing health and wellness aligns well with the Astellas focus on empowering and encouraging dialogue about the health and wellness issues that are not discussed often, such as overactive bladder, which affects more than 46 million adults in the U.S."
Key components of the Astellas Women's Initiative will include:
Ÿ Astellas Presents Executive Women's Day-an expansion of the PGA Tours current Women's Day program that invites female business leaders from the community to attend a daylong forum focusing on professional, health-related and personal development discussions. Components include high-profile panelists, topic-specific breakout sessions, a keynote speaker and networking opportunities.
Ÿ Astellas Pavilion - an on-site experience and meeting place for tournament participants to engage and learn about wellness issues. These special "women-friendly" facilities will provide information and education.
These 2013 Tour season components will span 17 tournaments, beginning with the first Astellas Presents Executive Women's Day event on Feb. 26 at The Honda Classic Tournament in Palm Beach Gardens, Fla.
"We are very excited to embrace the new PGA Tour Women's Initiative and thank Astellas for supporting this innovative program that will invite and attract new attendees to our events while educating them on their health and well-being," said Clair Petersen, tournament director of the John Deere Classic and chairman of the PGA Tour Tournament Advisory Council.Copyright © 2014 Paddock Publications, Inc. All rights reserved.