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Article posted: 2/16/2013 8:00 AM

Marketing pitch urges commuters to ‘Choose Metra’

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"It's cool to ride Metra," is not a slogan the agency intends to use in its advertising campaign but perhaps it should.

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You want to ride Metra, you just don't know it. The commuter rail agency will spend nearly $400,000 on a marketing campaign aimed at attracting new riders. “Couldn’t you use more time for yourself to recharge, relax and reconnect and leave the gridlock behind you?” a sample advertising script reads.

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