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Article posted: 2/16/2013 7:38 AM

Netflix:'House of Cards' is most watched streaming program


"House of Cards," the Netflix Inc. online television program that made its debut this month, is the streaming service's most-watched series, executive Ted Sarandos said.

Sarandos, the Los Gatos, California-based company's chief content officer, declined to provide specifics viewer numbers speaking today at the All Things D Dive Into Media conference in Dana Point, California.

"We're thrilled" with subscriber response, Sarandos said.

The company made all 13 episodes available to subscribers on Feb. 1. Writers are working on season two of the series, Sarandos said in an interview. Netflix is adding exclusive content to keep subscribers loyal and extend its lead in online television, as Amazon.com Inc. and others try to catch up. Today the company said it will air a children's series, "Turbo: F.A.S.T," from DreamWorks Animation SKG Inc.

Netflix, which charges $7.99 a month for unlimited streaming, was little changed today at $177.95 in New York trading. The shares have almost doubled this year as the company has rolled out new programming and signed Walt Disney Co. as a partner in movies.

--With assistance from Cliff Edwards in San Francisco. Editor: Palazzo

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmerbloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzobloomberg.net

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