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Article posted: 2/16/2013 5:00 AM

Despite numbers, Burton still bullish on boarding

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Jake Burton, the creator of Burton Snowboards, center, speaks during a bill signing with Gov. Peter Shumlin, right, in Stowe, Vt. Recent studies by industry groups show snowboarding is no longer growing the way it was for its first 30 years.

Associated Press

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Three decades after snowboarders barged their way onto the mountain, Shaun White is a household name and the sight of an iPod-wearing teenager carving turns down the hills of a family resort doesn't even raise an eyebrow. But snowboarding is susceptible to the same ups-and-downs other snow sports face — especially since the Great Recession hit in late 2007.