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Taco Bell to launch Cool Ranch tacos March 7
NEW YORK — Taco Bell fans can finally mark their calendars: Doritos Locos Tacos in Cool Ranch flavor will be launched March 7.
The chain is rolling out the new variety a year after the Doritos Locos Tacos were launched in a Nacho Cheese flavor. Taco Bell says it already sold more than 350 million of finger-staining tacos, making them the chain’s biggest-ever product launch.
CEO Greg Creed has told the Associated Press that Doritos Locos Tacos now account for about a quarter of the chain’s taco sales. Creed says he plans to keep introducing new Doritos flavors as well.
The tacos have helped Taco Bell stage a comeback after a lawsuit in 2011 alleging its beef shouldn’t be labeled as such because of its other ingredients. The suit was later dropped.
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