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Article updated: 2/11/2013 4:36 PM

Mountain Dew introduces a breakfast drink

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PepsiCo Inc. is set to roll out the new drink called Kickstart this month that has Mountain Dew flavor but is made with 5 percent juice and an extra jolt of caffeine and Vitamins B and C. The company is hoping to grow sales by reaching Mountain Dew fans at a new time of day: morning.

associated press

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If you don't like coffee or tea, Mountain Dew has a new breakfast drink that might perk you up. PepsiCo Inc. is rolling out a new drink called Kickstart this month that has Mountain Dew flavor but is made with 5 percent juice and Vitamins B and C, along with an extra jolt of caffeine. Kickstart, which comes in flavors such as "energizing orange citrus" and "energizing fruit punch," could give the company a side-door into the fast-growing energy drink market without getting tangled in any of its controversies.
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