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David Beckham has a knack for keeping his name in the news, and his face — and well-sculpted body — in front of the cameras. The newest ad campaign for his bodywear collection for global retailer H&M is being released on the heels of the announcement that he’s joining the French Paris-Saint Germain soccer club. The ad campaign, directed by Guy Ritchie, is more like a film short. Beckham stars as an action hero, saving the day in Los Angeles in his boxer briefs and bedroom slippers.