Article updated: 2/7/2013 7:14 AM

Yahoo taps into Google’s ad network, expertise

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Yahoo is counting on rival Google to help accelerate its revenue growth.

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Yahoo is counting on rival Google to help accelerate its revenue growth. As part of a nonexclusive arrangement announced Wednesday, Yahoo's website will begin drawing upon Google's massive online advertising network to show marketing messages related to the content that's being perused. Google Inc. already distributes similar ads to thousands of websites, a service that has helped establish it as the Internet's most prosperous company.