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Article updated: 2/1/2013 10:30 AM

Ready to rumble: Super Bowl fans get in the game

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This frame grab provided by Coca Cola, shows a moment in the Super Bowl 2013 Coca Cola campaign.

Associated Press

This screenshot shows the Super Bowl advertisement for PepsiCo's Frito-Lay's Doritos.

Associated Press

The Milk Processor Education Program, known as MilkPep and popular for its "Got Milk?" print ads, is featuring actor and professional wrestler Dwayne "The Rock" Johnson in a 30-second ad in the second quarter that is directed by Peter Berg.

Associated Press

Axe's 30-second ad in the third quarter of the game shows a woman in the ocean getting rescued by a sexy lifeguard, but going for an astronaut instead.

Associated Press

The Super Bowl advertisement by Hyundai Motor Group's Kia. In the advertisment, Kia invents a fanciful way that babies are made, blasting in from a baby planet in its "Space babies" ad for the 2014 Sorento crossover.

Associated Press

About this Article

You don't have to be a football player to be a part of the action on Super Bowl Sunday. Coca-Cola is asking people to vote for an online match between three groups competing in a desert for a Coke on Game Day. Pepsi and Toyota are using viewers' photos in their ads. Audi let people choose the end of its Super Bowl ad, while Lincoln based its spot on more 6,000 tweets from fans about their road trips.
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    • This frame grab provided by Coca Cola, shows a moment in the Super Bowl 2013 Coca Cola campaign.
    • This screenshot shows the Super Bowl advertisement for PepsiCo’s Frito-Lay’s Doritos.
    • The Milk Processor Education Program, known as MilkPep and popular for its “Got Milk?” print ads, is featuring actor and professional wrestler Dwayne “The Rock” Johnson in a 30-second ad in the second quarter that is directed by Peter Berg.
    • Axe’s 30-second ad in the third quarter of the game shows a woman in the ocean getting rescued by a sexy lifeguard, but going for an astronaut instead.
    • The Super Bowl advertisement by Hyundai Motor Group’s Kia. In the advertisment, Kia invents a fanciful way that babies are made, blasting in from a baby planet in its “Space babies” ad for the 2014 Sorento crossover.
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