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Article posted: 1/28/2013 1:46 PM

They’re back: J. C. Penney adds sales

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J.C. Penney is still embracing its "fair and square" strategy as the cornerstone of its reinvention plan, and says the promotions will be targeted. But the latest tactic acknowledges that middle-income shoppers can't be weaned off sales.

ASSOCIATED PRESS

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J.C. Penney is bringing back sales. The struggling department store chain this week will begin adding some of the hundreds of sales it ditched last year in hopes of luring back shoppers who were turned off when the discounts disappeared.
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