Rodriguez was the greatest '70s US rock icon who never was. Malik Bendjelloul's Oscar-nominated documentary "Searching For Sugar Man" tells his story.
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"Searching For Sugar Man" reveals the true story of 1970s musician Rodriguez — just Rodriguez — whose soulful melodies and lyrics should have catapulted him to the top of the charts, But his album tanked and Rodriguez disappeared. The documentary is now on DVD.