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Article posted: 1/20/2013 7:13 AM

Personalized panties helping Nordstrom in discount war

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Personalized merchandise is proliferating as the likes of Nordstrom, Williams-Sonoma Inc. and Burberry Group Plc try to differentiate themselves — and persuade discount-addicted shoppers to pay full price. By allowing customers to monogram merchandise and "build" garments from a range of styles and colors, stores are catering to shoppers' yen to put an individual stamp on what they wear and put in their homes.

Associated Press

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Personalized merchandise is proliferating as the likes of Nordstrom, Williams-Sonoma Inc. and Burberry Group Plc try to differentiate themselves — and persuade discount-addicted shoppers to pay full price. By allowing customers to monogram merchandise and "build" garments from a range of styles and colors, stores are catering to shoppers' yen to put an individual stamp on what they wear and put in their homes.