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Article posted: 1/6/2013 5:37 PM

"Promised Land" clashes with pro-fracking ad

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Rosemarie DeWitt, left, as Alice and Matt Damon, as Steve, appear in a scene of Gus Van Sant's contemporary drama, "Promised Land," which will be released nationwide this week.


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Before many Pennsylvania movie-goers settle in for Matt Damon's film about the fight over natural gas drilling, they will see a message from the energy industry offering "straightforward facts" about hydraulic fracturing. The unorthodox, on-screen pre-buttal of "Promised Land," which opens nationwide Friday, is part of an industry campaign aimed at heading off criticism about the process, also called fracking.
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