Article posted: 1/6/2013 7:03 AM

Wendy’s moves past ‘99 cents’ with new value menu

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Wendy's, the fast-food company known for its Frosty shakes and square burgers, has replaced its 99-cent value menu with a beefed up array of options called "Right Price Right Size," with items ranging from 99 cents to $1.99. At a time when costs for meat, cheese and other ingredients are rising, the revamped menu is intended to give budget-minded diners more options, while giving Wendy's more flexibility on pricing.

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Wendy's no longer thinks a hamburger has to be 99 cents to be a deal. The fast-food company known for its Frosty shakes and square burgers has replaced its 99-cent value menu with a beefed up array of options called "Right Price Right Size," with items ranging from 99 cents to $1.99. At a time when costs for meat, cheese and other ingredients are rising, the revamped menu is intended to give budget-minded diners more options, while giving Wendy's more flexibility on pricing.