Article updated: 1/5/2013 6:31 PM

Flowers, Bimbo believed front-runners for Hostess

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Hostess Twinkies brand is up for sale and two firms have emerged as top bidders.

Associated Press/2008

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The Wall Street Journal said Hostess Brands Inc. could reveal as early as next week that Flowers Foods Inc. and Grupo Bimbo SAB are in discussions to acquire the bread brands, which also include Nature's Pride.