Breaking News Bar
updated: 12/24/2012 6:00 AM

Berry Gordy star of new Motown-themed Chrysler ad

hello
Success - Article sent! close
  • This image provided by the Chrysler Group LLC. shows Motown Records founder Berry Gordy in a Chrysler advertisement. The automaker on Thursday, Dec. 20, 2012 launched the ad campaign that promotes both the new 2013 Chrysler 300 Motown Edition as well as an upcoming Broadway musical based on Gordy's life.

      This image provided by the Chrysler Group LLC. shows Motown Records founder Berry Gordy in a Chrysler advertisement. The automaker on Thursday, Dec. 20, 2012 launched the ad campaign that promotes both the new 2013 Chrysler 300 Motown Edition as well as an upcoming Broadway musical based on Gordy's life.
    Chrysler Group LLC

 
Associated Press

DETROIT -- Chrysler is joining forces with Motown Records founder Berry Gordy for a new ad campaign that promotes a new Motown-themed sedan as well as an upcoming Broadway musical based on Gordy's life.

A 60-second commercial entitled "Who We Are" began airing Thursday.

Order Reprint Print Article
 
Interested in reusing this article?
Custom reprints are a powerful and strategic way to share your article with customers, employees and prospects.
The YGS Group provides digital and printed reprint services for Daily Herald. Complete the form to the right and a reprint consultant will contact you to discuss how you can reuse this article.
Need more information about reprints? Visit our Reprints Section for more details.

Contact information ( * required )

Success - request sent close

The spot showcases the 2013 Chrysler 300 Motown Edition.

It features Gordy sitting in the backseat of the car, which is parked outside the Motown Museum in Detroit. The vehicle takes Gordy through the streets of Detroit and eventually ends up in front of New York's Lunt-Fontanne Theatre, where "Motown: The Musical" will begin its run of preview performances March 11 ahead of the official opening on April 14.

The 2013 Chrysler 300 Motown will arrive at Chrysler dealerships nationwide in the spring.

Share this page
Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.