CHICAGO — Berlin Packaging has been honored with a 2013 WorldStar Packaging Award for its work on the custom package for Mission Athletecare’s Court Grip, a shoe traction product for basketball courts and other indoor court surfaces.
The striking silver and black bottle with an extreme 45-degree neck was one of only nine U.S. packages and 159 worldwide to earn the commendation, which recognizes the best packaging on the globe.
The award marked Berlin Packaging’s second consecutive WorldStar honor. The company also won a 2012 WorldStar Award for a hand soap package for Pampers’ Kandoo brand. That custom frog-shaped container was designed to fit snugly in tub or sink corners for easy do-it-yourself dispensing for children.
The Court Grip project — jointly executed by Mission, design agency Revolver New York, and Berlin Packaging’s Studio One Eleven design division — required not only a muscular shelf presence befitting the athlete audience but also an ergonomic solution enabling rapid one-handed application of the Court Grip formula to sneaker soles while standing or sitting between plays or quarters. The final package was 100 percent customized
“The Court Grip product presented unusual design challenges. It was not only a completely new product category with no precedents to follow or adapt, but it also required extensive testing and customization to deliver an ergonomically optimized solution as well as multiple modifications to make the bottle manufacturable,” said Scott Jost, Berlin Packaging’s vice president of innovation and design. “The WorldStar award recognizes the complexity of the project as well as the aesthetic and functional success of the final package.”
The 2013 WorldStar winners were announced this month in Sweden by the World Packaging Organisation. Awards, which are selected by an expert panel of judges, are given when a package is deemed superior in its category and market and better in its class in execution or innovation compared to others.Copyright © 2013 Paddock Publications, Inc. All rights reserved.